Professional Sales and Marketing

Professional Sales and Marketing (B.S.B.A.)

It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here at Bloomsburg University!

One of its kind in Pennsylvania

“There's a need within Pennsylvania this program will address,” said Monica Favia, chair of the Department of Marketing and Professional Sales. “The addition of the major along with BU’s membership in the University Sales Center Alliance represents a distinctive advantage for Bloomsburg University and its students.”

BU was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. BU is one of only five Pennsylvania institutions included in the listing. SEF recognizes institutions for elevating the sales profession through university education, helping you to secure the professional sales position you want and deserve.

The professional sales and marketing program is available in two forms:

  • a B.S.B.A. in Professional Sales and Marketing
  • as a minor open to any major

Students also have the opportunity to test their skills at various national sales competitions and internally at the annual on-campus competition. In addition, one of the program requirements is to engage in real-world selling. BU sales students have had great success in the sales profession securing positions with a number of corporations.

Professional Sales and Marketing

Professional Sales and Marketing

Department Chairperson
Monica Favia, Ph.D. |
Sutliff Hall 360

The Husky Difference

BU's Professional Sales Center has developed a state-of-the-art facility that includes a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. The sales lab allows students to practice presenting to groups, bring presentations on removable media and to hone their presentation and demonstration skills.

Within the lab is a fully equipped role-playing office with high-definition, professional quality cameras to capture sales call simulations. The cloud-based, password-protected digital recording may be viewed in a specifically assigned classroom in Sutliff Hall.


National Collegiate Sales Competition

Sales is the way to go!

“Had I followed the marketing and advertising career path there is no way I’d be making six figures, a year and a half out of college ... sales is the way to go! My message, when I’m selling the career of sales is that it doesn’t matter how long someone has been there, how much experience they have, or where they got their degree from. If you sell more than them, you will make more money and have the opportunity right out of the starting gate. No other career can offer that to you.”

    Brian Hertzog, area sales manager at Gartner, Inc.; BSBA '11; MBA '13

"Why business? Why sales? What's your motivation? These are questions I've gotten a lot during my job search, interviews, and even in my current role. What's better than going to work every day knowing you're one of the most educated people in the office about the product or service you sell?"

"As a sales executive, I need to know all of the ins-and-outs of the organization to ensure I can sell effectively. It's extremely satisfying meeting with customers, gaining their trust, and building a lasting relationship. Best part of my sales career choice, no brainer ... the MONEY!"

"Your potential is really up to you and how hard you work. I can really say joining the professional sales program at Bloomsburg University has groomed me into a great salesman and given me an advantage coming out of college."

    Brendan A. Matthews, sales executive at C.H. Robinson; BSBA '18
SEF Top Sales Universities



AACSB Accreditation

AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools. Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.


AACSB Accreditation