Mass Communications

Department of Media and Journalism

Bloomsburg University's mass communications program prepares students to work as professionals in public relations, journalism, telecommunications or in emerging media technologies.

This bachelor's degree program balances a broad knowledge of the liberal arts and natural sciences with the professional and theoretical preparation needed by today's media professionals. Internships are necessary to complete the student's professional training, along with experience with campus media:

  • The Voice, the nationally-recognized weekly student newspaper
  • BUTV, student-produced television programming
  • BUNow, student-run, online news portal
  • WHSK-FM, student-managed radio station with call-in and music programs

Other opportunities are available through active chapters of the Public Relations Student Society of America (PRSSA), and the National Broadcasting Society-Alpha Epsilon Rho (NBS-AERho).

Media and Journalism Tracks

Telecommunications — Studies include video production, video editing, broadcast journalism, programming and management. Students can also study sports, documentary, corporate video or dramatic/comedy production.

Journalism — Studies include online journalism, editing, feature writing, magazine editing and production, public affairs reporting, and broadcast journalism.

Public Relations — Studies include public relations theory and practice, publicity and public relations, PR cases and problems, as well as options in video production, feature writing, online journalism, introduction to business, economics, marketing principles and practices and advertising management. As a capstone, students participate in a mass communications seminar, practicum or internship.

Emergent Media — Studies in emergent media develop the skills employers are looking for in web design, visual communication, social media, and other new media technologies.

To earn a bachelor's degree, students must complete the necessary semester hours in three competency areas: writing, professional skills and theoretical foundations. All majors take foundation courses in mass communications and the popular arts, news writing, medial law and ethics, and either social foundations of mass media or research methods in mass communications.

Department Chairperson
  Jason Genovese, Ph.D. |
  1210 McCormick Center for Human Services
  O570-389-4235 | Fax: 570-389-3983

Department Secretary
  Elizabeth Stauder
  1211 McCormick Center for Human Services
  570-389-4837 | Fax: 570-389-3983

Department Resources


Department of Media and Journalism

Admission Requirements

Admission to BU's mass communications program is the chair's approval and is limited to approximately 60 students who achieve a cumulative grade point average of 2.5 or higher. Acceptance into the program depends, however, not only on the GPA but also on past experience and potential. Students should exhibit strong writing, visual and creative qualities, and a record of interest and participation in media-related extracurricular activities. Students are encouraged to make a case for their admission in the light of previous experience, even if they feel their GPAs alone may not justify admission. Students will be notified of their acceptance as mass communications majors as quickly as possible. Students are expected to have declared their majors no later than the time they have accumulated approximately 60 semester hours.

High school students interested in communication-related careers should become involved in school media. These media include newspapers, yearbooks, magazines, radio, video or television production and programs. The committed student can gain valuable experience through volunteer efforts with community groups, such as chambers of commerce, tourism offices and other non-profit organizations.

The Husky Difference

Matt Mastrogiovanni

Making it big time in The Big Easy

There’s no bigger stage for college football than this. No bigger climb.

Especially this year. An over max capacity crowd of nearly 77,000 in the Superdome, New Orleans. An estimated 25 million more watching on television and online. On top of that, the President of the United States in attendance. And for Matt Mastrogiovanni ’17 that’s exactly where he wanted to be.

“I hadn’t really put the magnitude of the event into perspective,” said Mastrogiovanni, a Bloomsburg University mass communications graduate who served as a member of the College Football Playoff (CFP) National Championship’s host committee in media operations. “When I walked onto the field for the first time and saw everyone filing into their seats, cheering as the players arrived, it hit me that I was in the middle of one of the biggest sporting events of the year. It was electric.”

Matthew Fox

Intern lands Mack’s Top Dog Award

A typical mass communications internship tends to be with a marketing company, newspaper, radio or a television station; but not for Andrew Fox, who took a different route with Mack Truck International.

Fox didn’t build trucks either, instead he spent his internship writing scripts, shot lists, filming, editing, producing and directing small films for training and operational purposes in the company’s training department.

“I created six training and standard operating procedures (S.O.P.) combined, three of which are up to win a Top Dog Award, an award Mack gives to employees who have helped the company grow and move forward for the better,” Fox stated. “The three that are up for the award are my ‘Pedestrian Forklift Safety,’ ‘HERCA,’ which stands for Human Error Root Cause Analysis and then my ‘Multi Fill Process’ videos.”