Marketing and Professional Sales

Marketing (B.S.B.A.)


Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.

Minor in Marketing

The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.

The Husky Difference

BU's Professional Sales Center has developed a state-of-the-art facility that includes a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. The sales lab allows students to practice presenting to groups, bring presentations on removable media and to hone their presentation and demonstration skills. Within the lab is a fully equipped role-playing office with high-definition, professional quality cameras to capture sales call simulations. The cloud-based, password-protected digital recording may be viewed in a specifically assigned classroom in Sutliff Hall.

American Marketing Association

Department Chairperson
Monica Favia, Ph.D. | mfavia@bloomu.edu
Sutliff Hall 360
570-389-4389

 

American Marketing Association

AMA gets up-close look at major marketing agency

Bloomsburg University’s American Marketing Association regularly takes road trips to sites of potential career options for its marketing majors. One of its first this spring semester was to Marc Advertising Agency (MARC USA) in Pittsburgh. MARC USA is one of the leading advertising agencies in Pittsburgh, Chicago, Miami, and Boston. While visiting the Pittsburgh branch, the group received a full tour of the facility and some insights on how the agency runs.

“Overall our experience at MARC USA was amazing and a great way to learn about all the elements that go into a successful advertisement,” said Lorraine Piccirillo, president of the AMA. “All of our trips are focused on gaining knowledge about the marketing field and getting a glimpse into the daily activities of those within the field. They are also a great way to get our foot in the door for internships or jobs.”

 

AACSB Accreditation

AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools. Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.

 

AACSB Accreditation