The new major is designed to prepare students with a wider set of skills and a global mindset. Graduates will step into leadership positions in profit, nonprofit and government organizations that operate across national boundaries.
A new international business major for Bloomsburg University's Zeigler College of Business has been approved by the Board of Governors of Pennsylvania’s State System of Higher Education.
The major, which begins this fall, is designed to prepare students with a wider set of skills and a global mindset. Graduates will be prepared to step into leadership positions in profit, nonprofit and government organizations that operate across national boundaries. It combines liberal arts learning with the functional business disciplines, experiential learning and leadership training.
“We created an international business major that has a strong liberal arts foundation, study abroad, foreign language and international business courses. That is essentially how other universities structure their international business majors,” said Jeffrey Krug, dean of the Zeigler College of Business. “We also did something different; we added a requirement that every student accumulates up to 21 credits in a functional area of business such as accounting, finance, marketing, management, information technology and supply chain management."
Krug added, "We also collaborated with the College of Liberal Arts to create specializations in economics in the department of economics and policy and globalization in the department of political science. These specializations will serve students who may want to work in a nonprofit, government or international agency.”
The unique structure of the international business major, which requires coursework both in international business and a functional area of business, will increase the job marketability of graduates.
“A graduate will be able to tell a recruiter that he or she completed a major in international business with a functional concentration in accounting, finance or marketing," Krug said. "Almost all organizations today conduct transactions across national boundaries. Even small companies, for example, buy raw materials abroad to lower prices or sell products internationally to increase sales.”
“I’m aware of only two other universities in the country that offer this type of degree, the University of South Carolina and University of Southern California,” said Krug. “This is a unique opportunity to give students an international business degree that will propel Bloomsburg University in tremendous ways.”
Zeigler College of Business
BU's Zeigler College of Business, recently named with one of the largest gifts in Pennsylvania state system history, is one of only five percent of business schools worldwide accredited by AACSB. More than 2,000 students major or minor in accounting, finance, information technology, management, marketing, or supply chain management. Students may also minor in human resource management and professional sales. New MBA programs in Bloomsburg and Philadelphia include 4+1 MBA (for outstanding undergraduates), one-year Fast-Track MBA, and part-time Professional MBA programs.
Accounting boasts CPA pass rates in the top 15 percent nationally. Finance recently added a new concentration in personal financial planning. A state-of-the-art finance lab supports research and teaching for students, faculty, and the local community. The professional sales program was recently named among the top 100 programs in North America. A new sales lab, the first of its kind in Pennsylvania will help students develop sales and presentation skills. A recent gift supported a new major in supply chain management, endowed professorship, and establishment of the Nicholas J. Giuffre Center of Supply Chain Management.
The Zeigler Institute for Professional Development (ZIPD) sponsors executive panels, seminars, and an annual business conference to help students develop professional skills and network with alumni. A new Global Business Institute supports study abroad and international partnerships, and a new Entrepreneurial Leadership Institute sponsors entrepreneurship events. ZCOB, recognized regionally for its outstanding programs, is regarded as one of the top business schools in PA.