Dr. Yang Xia

Dr. Yang Xia

Department of Management and Marketing
Sutliff 311 | (570) 389-4757 | Email

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Representative Research:

  • Xia, Y. & Ahmed, Z. U. (2007). Determinants of Consumers' Perceptions and Attitudes toward Seals of Assurance Programs for Internet Marketing: an Asia Pacific Marketing Perspective. International Journal of Internet Marketing and Advertising.
  • Xia, Y. & Yiyun, Q. (2007). The Impact of Firm Resources on Subsidiary's Competitiveness in Emerging Market: An Empirical Study of Singaporean SMEs' Performance in China. Multinational Business Review.